Local SEO Strategies: How to Show Up In Local Searches
Showing up in search results in your area is crucial if you want to attract local customers. It may sound simple, but a lot actually goes into showing up online. Local SEO is making sure that Google knows you’re the go-to spot for whatever amazing thing you offer. It’s about showing up when someone nearby searches for “best coffee shop near me” or “local boutique.”
Many steps go into ensuring your business shows up for relevant search results, and Midnight Disco Marketing is here to break them all down for you. Let’s get started.
The Obvious One: Set Up Your Google Business Profile
First, let’s get the obvious one out of the way. Every article will tell you that this is the first thing you need to do, and they are telling you this for a reason! Your Google Business Profile is like your free billboard on Google Maps and local search results.
For best results with your Google Business Profile you will want to follow these steps:
- Claim it (if you haven’t already) and then optimize every single detail.
- Make sure your name, address, and phone number (NAP) are accurate and consistent across the web.
- Add awesome photos of your business, your products, and your team.
- Respond to reviews – both the glowing ones and the ones that give you a chance to show your elite customer service.
The more complete and active your GBP is, the more love Google (and local customers!) will show you. Make it easy on yourself by making it easy on Google.
The Need for Local Content
This is another that may seem obvious, but you’d be surprised how many businesses do not create local content. Your website is your digital storefront, and it should speak directly to your local audience.
You want to create content that’s relevant to your area. Blog about local events you’re participating in, highlight local suppliers you work with, or even create neighborhood guides related to your offerings. This not only helps your SEO but also shows your connection to the community.
Ensuring your content is locally relevant and optimized for your area shows search engines where you are. The easier they place you, the easier they can show you to your local audience. As a content writing team, we know exactly how to help craft compelling, locally-focused content that resonates. If you have any questions on how to best do this, give us a shout!
Speaking of Optimizing...
Please, please, please ensure your website includes your city and relevant local keywords naturally throughout your content! A good rule of thumb is to include your location at least twice throughout the content.
Optimize your page titles and meta descriptions with your target location. Check Keyword Planner for search volumes to make sure your keywords are relevant.
If you have multiple locations or want to show up outside of just your town, create dedicated location pages with specific information and embedded Google Maps.
Make sure that you pair killer content that hits all of Google’s recommended minimums with this optimization strategy for the best results.
Starting Building Local Links
Citations are kind of like online mentions of your business name, address, and phone number on other relevant websites. These can include online directories like Yelp, Yellow Pages, local business directories, and even social media platforms. Consistency is key here – make sure your NAP details are exactly the same everywhere. This helps Google verify your legitimacy and local relevance.
These kinds of links are super important for ensuring your business is link-rich locally. If you are just starting out, you can submit to local directories or create a Yelp listing. It’s easy, and makes you look more legit right off the bat.
Try and Get Local Reviews
You already know this: reviews are huge for local businesses! They build trust and influence potential customers. Make it easy for happy customers to leave reviews on your GBP and other relevant platforms.
Utilize an outreach program like email, SMS or newsletter marketing. This will not only encourage customers to leave reviews, but build and strengthen your community.
Respond to all reviews professionally, showing that you value feedback. Positive reviews can significantly boost your local ranking and attract more business. So, keep engaging and get those reviews!
Up Your Organic Social Game
Strengthening your social media platforms strengthens your SEO. Pretty neat, right? Find a solid posting schedule and stick to it. Be sure to post locally relevant content, tag your location, and use local hashtags. Try engaging with others in your community and your niche to spread your brand awareness. People do remember what they see on socials, so stay top of mind by showing you’re a staple in the community.
Local SEO Strategy Takeaways
Local SEO is all about making those meaningful connections with your local audience. By utilizing these local SEO strategies you will make it easier for your business to show up in local searches, but also make yourself known to the community.
These steps are the backbone to a successful local SEO strategy, and will set you up for success. But, the real key to great local SEO? You! Even after some of these strategies are implemented, be sure to continue posting, continue updating content, and continue engaging with your audience. That’s what this is really all about!
Get In Touch With Us
If you are ready to take your business to the next level, and need a hand, Midnight Disco Marketing is here to help. Let’s chat about your goals and figure out the perfect strategy for your business!
