Often overlooked as a key component to a successful digital marketing strategy, content can be the most powerful tool a site can leverage for online success. As search engines prioritize unique and fresh content more and more, it is vital that you keep up.
Midnight Disco is here to lift this worry from you. With years of experience in copywriting for websites, blogs, newsletters, and more, we know exactly what search engines need to get your site in their good graces.
The backbone of any website, content is king when it comes to how people can find your site (and engage with it). Without proper content, SEO is essentially rendered useless, as keyword placements will not work to the best of their ability, and traffic driven to a site by ads may not stay on the site because the content doesn’t make them want to stay. Creating content that both speaks to who you are as a company and gives search engines what they want can be a difficult balance to strike, but that’s what we are here to help with.
It’s a nonnegotiable – your site needs content. Hitting EEAT guidelines, following all recommended minimums and outlines, and crafting content that is centered around your brand voice is what we do. Let us take the guesswork out of the hard part of figuring out exactly what search engines are looking for in a successful website, so you can continue to focus on what matters most – your biz!
You’ve probably heard that blogs are dead or not worth investing in anymore. This couldn’t be further from the truth! While the type of blogs we tend to think of have undergone massive transformations with the rise of changing search engine protocol, the need for blogs in businesses is as important as ever. Build trust, get your name out there with your target audience and automate your digital content output.
Content expands past just website copy and blogs – it is also vital for your ad copy, newsletters, print marketing and more! Having engaging copy that fits your brand and lures potential clients in (and keeps existing clients hooked) is necessary for a fully realized marketing plan. So often businesses stop of taking this next step, but not anymore – let’s do this!
While it may not be the most fun aspect of marketing, it may be the most vital. If your site is not meeting EEAT guidelines, minimum content recommendations, or isn’t deemed unique enough, then you may as well not have any at all. While search engines may continue to change one thing is staying the same: the way they value content.
SEO and content go together like peanut butter and jelly – they are just meant to be. Without the other, one simply does not make sense. Give your SEO a boost with bomb content, and give your content a chance to rank with SEO done with you in mind. A match made in digital marketing heaven.
A beautiful site is moot without content that compliments it and supports it. Content that is written and designed with your website’s needs in mind is the difference between a drab approach and something that ensures that your visitors want to come back again and again.
You can have the most beautiful graphics or the best offer out there, but if your ad copy is bland, then people aren’t going to click. Let’s skirt that easily avoidable mistake and create ad copy for you that not only pops, but makes your target audience excited to click on your ads.
It can be difficult to know exactly what you are nailing and what you may be falling a bit short on. By using data taken from third-party tools, and pulling information directly off of your website, we are able to put together an audit that gives you everything you need to make an informed decision about what next steps are best for you. No upselling, no BS.