eCommerce marketing has become more and more mainstream as the years of gone on, which means there are more and more businesses to compete with. That’s where a killer eCommerce SEO strategy comes in, and at Midnight Disco Marketing, we’re experts at getting visitors to the products you want to sell.
This is a saturated market. You’re not just competing with the shop down the street anymore; you’re up against giants. That’s why a solid SEO strategy is absolutely essential. It’s not just about getting traffic; it’s about getting the right traffic – people who are ready to buy!
First off, keyword research is your treasure map. But for eCommerce, it’s a bit more complex. You need to think about product-specific keywords, long-tail keywords, and even seasonal keywords. We help our clients identify the keywords that their target audience is using, from “best running shoes for women” to “organic lavender scented candles.” We dig deep to find those buying intent keywords and ensure your site ranks for them.
Product page optimization is your storefront. Each product page needs to be a mini SEO masterpiece. We optimize product titles, descriptions, and images with relevant keywords. As part of our strategy, we ensure the pages load quickly, are mobile-friendly, and have clear calls to action. If they don’t we will help you come up with a plan to remedy it. We make it easy for customers to find what they’re looking for and make a purchase.
You may not think of content as being important on an eCommerce site, but the opposite couldn’t be more true. Content marketing is your sales pitch. Create blog posts, articles, and videos that educate and engage your audience. Share product reviews, how-to guides, and tips. This not only drives traffic to your website but also builds your brand’s authority and trust. It’s about being helpful, not just pushy.
Technical SEO is invisible work, but crucial. eCommerce websites often have thousands of pages, which can create technical SEO challenges. By adding technical support to your eCommerce SEO plan we can help you tackle duplicate content issues, fix broken links, and optimize site speed. We ensure your website is crawlable and indexable, so Google can find all your amazing products.
One of the biggest challenges with eCommerce SEO is dealing with duplicate content. Product descriptions are often copied from manufacturers, which makes sense, but can hurt your SEO. With our content marketing services, we help clients create unique and compelling product descriptions that are optimized for search engines.
At Midnight Disco Marketing, we understand the unique challenges of eCommerce SEO. We’re passionate about helping our clients create online shopping experiences that are not only user-friendly but also search engine friendly. By combining the above strategies, we are confident that we can help you properly market your business.
Not sure if eCommerce SEO is right for you? That’s okay! It can be overwhelming to make the right choice, which is why we offer a free site audit. We dive deep into your current web presence and digital marketing efforts to find your best service match.