Forget just being the talk of the town, we’re aiming for nationwide recognition. At Midnight Disco Marketing, we know that if you want to reach a wider audience, you need a killer national SEO strategy. It’s not just about throwing keywords around and hoping for the best; it’s about crafting a plan that’ll get you seen from coast to coast.
Are you a business that serves more than one location? Or ships everywhere? Are you actively growing, and subsequently, outgrowing local SEO? There are plenty of reasons why National SEO is a great choice. If you want to be recognized and found outside of your local area then you will need to employ a strategy designed for that. So, how do we do it?
First, keyword research will be your roadmap. Unlike Local SEO, we're not just looking at local keywords anymore. We need to identify high-volume, nationally relevant keywords that your target audience is searching for. We dive deep into data, analyze search trends, and find those golden keywords that'll drive traffic to your website.
Content is the backbone of your website (and the internet), so we need to make sure your content is on point. We're talking about high-quality, informative, and engaging content that resonates with a national audience. We craft blog posts, service pages, and website copy that's optimized for those national keywords. Think evergreen content that establishes your brand as an authority in your industry.
National SEO requires a data-driven approach. We track your website’s performance, analyze your keyword rankings, and monitor your traffic. We use this data to identify what’s working and what’s not, and we adjust our strategy accordingly.
Localized national content is a secret weapon. While you are targeting a national audience, you can still create content that resonates with specific regions. Consider creating content that highlights regional trends, addresses local concerns, or features local success stories. This adds a layer of personalization and helps you connect with your audience on a deeper level.
Patience is a virtue, and National SEO takes time and effort. It’s not an overnight success story (that would be paid ads!). It’s a long-term strategy that requires consistency and dedication. We work closely with our clients to set realistic expectations and provide ongoing support and guidance.
At Midnight Disco Marketing, we’re passionate about helping businesses achieve their national SEO goals. We believe that with a strong strategy, resourcefulness, and a lot of hard work, any business can shine on a national stage. Let’s get your brand the recognition it deserves!
National SEO is a big approach, which means some additional support may be recommended. See what pairs well with this approach and why these may be a good fit for your business.
Technical SEO is the behind-the-scenes work that ensures your website is running smoothly. In our National SEO package we ensure that Google can easily crawl and index your pages by installing Google Search Console and Analytics. But this takes your site health a bit further. We make sure your website is fast, mobile-friendly, and easy to navigate. We optimize your website's structure, fix broken links, and ensure your site is primed for effective SEO.
Strong link building is an incredibly powerful tool in your digital marketing kit. We build high-quality backlinks from reputable websites across the country. These backlinks act as votes of confidence, telling Google that your website is trustworthy and authoritative. We focus on earning relevant and natural backlinks that'll boost your website's ranking and drive traffic. It’s about building those connections that get you noticed.
While SEO promotes you organically, social media ads help put your business right in front of your target audience. Our customized ad packages are designed to drive real results. Whether you're trying to generate leads or drive new sales, Midnight Disco will work with you to create a full-funnel strategy that turns social media into a powerful tool for your business.
Boost your National SEO even further with Google Ads. These two services act together to cross-promote one another and get you the most visibility possible. Stay at the top of all search results no matter what by ensuring that your ads show to those searching related services. This is especially important with National SEO, as there is more organic competition.
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Still not sure if National SEO is the right plan for you? Fill out our site audit request and we will dig into your current web presence, and give suggestions as to which plan(s) would work best for you. It’s quick, easy and did we mention free?